nEW WEBSITE COMING SOON

When Hotels RISE. We All Rise.

As a leading economic engine for Austin, the hotel industry creates jobs, generates tax revenue, supports local businesses, and contributes to the experiences that make Austin a world-class destination for visitors and residents alike.

Our Mission

Austin Hotel & Lodging Association exists to promote and protect the hotel industry in Austin, TX by strengthening our collective voice.

 We advance this mission by advocating for favorable policies with state and local leaders, while also creating opportunities for member engagement and professional development that attract, retain, and advance our current and future workforce.

Our Priorities 

Collective Action | We don’t split the pie; we grow the pie. We unite hotels, allied partners, and industry stakeholders to proactively advance shared priorities, strengthen Austin's hospitality community, and improve our competitiveness as a leading destination market.

Meaningful Connections | We don't just check the box; we drive impact. We create thoughtful engagement opportunities designed to build strong relationships and deliver lasting value for our members, partners, and the broader community.

 Investing in People | People are at the heart of hospitality. We invest in programs and partnerships that attract talent, develop and advance hotel professionals, and support the communities in which we live, work, and play.

Our Values

R | Relationships
We cultivate authentic relationships that foster trust, strengthen collaboration, and create lasting impact.

I | Integrity
We lead with honesty, transparency, and accountability in all that we do.

S | Stewardship

We act as responsible stewards of our industry, communities, and resources, supporting growth that meets today’s needs while preserving opportunities for future generations to thrive.

E | Excellence
We pursue excellence through initiative, innovation, and a commitment to continuous improvement.